Trade Support Program

The objective of the Trade Support Program is to help the retail sector meet the challenges arising from the acceleration of digital transformation, providing it with state-of-the-art digital tools, platforms and services and boosting its capacity for innovation.

The Trade Support Program consists of three main lines of action:

  • Technology Fund for the modernization of trade, endowed with 100 million euros and consisting of a line of aid for small and medium-sized traders aimed at supporting the incorporation of digital technologies that impact the transformation and sustainability of commercial establishments and/or their business model.
  • Connected Commerce Platform, which will encourage the digitalization of the sector by connecting all the agents of the commercial ecosystem.
  • Sustainable Markets Program, endowed with 215 million euros to finance innovative projects presented by Local Entities to improve the modernization of municipal markets, commercial areas, non-sedentary sales markets and short commercialization channels.


Improve the competitiveness of the commercial sector due to its special relevance in the nation's economic fabric and its desired effect on job creation.
Boost the innovation capacity of the commercial sector.
Provide the commercial sector with state-of-the-art digital tools, platforms and services.

Responsible entity

Ministerio de Industria y Turismo