The objective of the Trade Support Program is to help the retail sector meet the challenges arising from the acceleration of digital transformation, providing it with state-of-the-art digital tools, platforms and services and boosting its capacity for innovation.

The Trade Support Program consists of three main lines of action:

• Technology Fund for the modernization of trade, endowed with 100 million euros and consisting of a line of aid for small and medium-sized traders aimed at supporting the incorporation of digital technologies that impact the transformation and sustainability of commercial establishments and/or their business model.
• Connected Commerce Platform, which will encourage the digitalization of the sector by connecting all the agents of the commercial ecosystem.
• Sustainable Markets Program, endowed with 215 million euros to finance innovative projects presented by Local Entities to improve the modernization of municipal markets, commercial areas, non-sedentary sales markets and short commercialization channels.